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Product Videos |
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There is no better endorsement of your product than to see it in action. It's not always possible to get your client to the product - so send the story to him. This approach is particularly relevant for high cost products sold in relatively small numbers in distant markets. Conversely, video is successfully used as a point of sale promotion in retail outlets. This technique was pioneered by the major DIY chains but it is relevent in many retail environments, and naturally at exhibitions where a moving image not only informs, but also acts to draw potential customers on to a stand.
The media used to disseminate the moving image will vary. Tried and tested VHS is probably best for consumer related products, more technical products may warrant high quality interactive DVD. Mass mailshots of business to business information can be economically undertaken using Video CD, that's video recorded onto an inexpensive "audio" CD and played back automatically on a PC CD drive or a modern DVD player. |
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FHP Audio Visual, Hayfields, Upton Scudamore, Warminster, Wiltshire, UK-BA12 0AE
Tel: +44 (0)1985 212863, Fax: +44 (0)1985 217878, E-mail: Registered for VAT in the UK, UK-712 8146 51, The Fine Horse Partnership Website design by Rick-CJ |
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